Diversity of global rice markets and the science required for consumer-targeted rice breeding

Calingacion, Mariafe; Laborte, Alice; Nelson, Adrew; Resurreccion, Adoracion; Concepcion, Jeanaflor Crystal; Dara Daygon, Venea; Mumm, Roland; Reinke, Russell; Dipti, Sharifa; Zaczuk Bassinello, Priscila; Manful, John; Sophany, Sakhan; Cordero Lara, karla; Bao, Jinsong; Xie, Lihong; Loaiza, Katerine; El-hissewy, Ahmad; Gayin, Joseph; Sharma, Neerja; Rajeswari, Sivakami; Manonmani, Swaminathan; Shobha Rani, N.; Kota, Sunnetha; Dewi Indrasari, Siti; Habib, Fatemeh; Hossein, Maryam; Tavasoli, Fatemeh; Suzuki, Keitaro; Umemoto, Takayuki; Boualaphanh, Chanthkone; Hong Lee, Huei; Pang Hung, Yiu; Ramli, Asfaliza; Aung, Pa Pa; Ahmad, Rauf; Iqbal Wattoo, Javed; Bandonill, Evelyn; Romero, Marissa; Moita Brites, Carla; Hafeel, Roshni; Lur, Huu-Sheng; Cheaupun, Kunya; Jongdee, Supanee; Blanco, Pedro; Bryant, Rolfe; Thi Lang, Nguyen; Hall, Robert D.; Fitzgerald, Melissa. 2014. Diversity of global rice markets and the science required for consumer-targeted rice breeding. PLoS ONE 9(1): e85106.